Director, Brand
O
OnBoardSaaS / Board Management
Fully remote work with company provided equipmentFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 10+ years of experience
- Required Skills
- SEO
Requirements
- 10+ years of experience in B2B Brand Marketing or Brand Strategy, preferably in SaaS.
- Bachelor's degree or higher in marketing, communications, brand strategy, or a related field.
- Proven storytelling talent with the ability to weave data points and customer insights into narratives.
- Deep experience using AI-led workflows and comfort within an AI-first production system.
- Demonstrated success taking a brand into new segments, buyers, or categories.
- Proven track record of building executive presence and thought leadership on LinkedIn or similar channels.
- Strong understanding of content strategy, including AI-driven discovery (GEO) principles.
- Ability to prioritize brand initiatives, pressure-test requests against business goals, and manage trade-offs.
- Strong leadership, coaching, and conflict management skills in a fast-paced environment.
- Optimistic, data-driven approach to business performance and brand contribution.
Responsibilities
- Shape brand strategy, story, and visual and verbal identity to create excitement and alignment.
- Develop research-based strategies and programs to build awareness and preference in new market segments.
- Build peer-to-peer presence and perception to drive director recommendations.
- Manage executive brand presence on LinkedIn, including webinars, video, and bylines.
- Partner with SEO and GEO teams to iterate brand narrative within AI-driven search results.
- Own brand content strategy and intake, ensuring narratives carry across all channels.
- Define brand KPIs, report results in business terms, and coach team members.
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