Events Marketing Manager
New
P
PetDeskB2B SaaS, Healthcare Technology
United StatesFull-TimeManager
Salary$96,000 - $110,000 a year
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Job Details
- Experience
- 3+ years
- Required Skills
- Project ManagementData AnalysisSalesforceBudget management
Requirements
- 3+ years of experience in event marketing, field marketing, or demand generation.
- Experience within B2B SaaS, healthcare technology, or a related industry.
- Demonstrated success owning events that generate measurable pipeline, opportunities, and revenue impact.
- Proven ability to navigate unexpected challenges and make decisions under pressure.
- Strong cross-functional collaboration skills with experience partnering with Sales, Marketing Operations, and executive stakeholders.
- Ability to travel up to 30-40% of the year.
- Experience with Salesforce.
- Experience with marketing automation platforms.
- Experience with event technologies.
- Experience with reporting tools.
Responsibilities
- Own PetDesk's event marketing strategy and execution across tradeshows, conferences, veterinary association events, and virtual events, ensuring alignment with growth objectives and pipeline targets.
- Develop and manage the annual events roadmap, identifying, evaluating, and recommending new event opportunities that drive measurable business impact.
- Drive event-sourced pipeline generation by partnering with Sales and Marketing leadership to establish goals, optimize event performance, and improve conversion throughout the event lifecycle.
- Lead end-to-end event planning and execution, including logistics, vendor management, registrations, travel coordination, booth activations, promotional campaigns, and on-site event management.
- Build and execute integrated pre-event, onsite, and post-event engagement strategies.
- Partner closely with Marketing Operations to ensure accurate event attribution, lead routing, campaign tracking, reporting, and measurement of event-driven business outcomes.
- Analyze event performance and deliver actionable insights on event-sourced pipeline, ROI, and overall business impact.
- Manage event budgets and vendor relationships, ensuring financial accountability.
- Serve as the on-site leader at events, proactively solving problems and ensuring a seamless experience for attendees.
- Collaborate cross-functionally with Sales, Customer Success, Product Marketing, and Design.
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