Senior Manager – GEO Strategy & Operations
New
J
JobgetherPharmaceutical Marketing
Remote – United StatesFull-TimeManager
Salary$143,589.65–$194,268.35 USD
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Job Details
- Experience
- Doctorate plus 2 years; Master’s plus 4 years; Bachelor’s plus 6 years; Associate’s plus 10 years; High school/GED plus 12 years
- Required Skills
- Project ManagementSEOStakeholder management
Requirements
- Doctorate plus 2 years, Master’s plus 4 years, Bachelor’s plus 6 years, Associate’s plus 10 years, or High school/GED plus 12 years of experience in Marketing, Digital Strategy, or Commercial Operations.
- Working knowledge of AI-powered search, Generative Engine Optimization (GEO), and Search Engine Optimization (SEO).
- Experience with content structure and digital discoverability.
- Experience working directly with digital, search, marketing technology, or analytics platforms.
- Understanding of how to incorporate emerging digital capabilities into brand planning and customer engagement workflows.
- Demonstrated ability to lead and influence cross-functional stakeholders in a matrixed organization.
- Experience managing agencies, technology vendors, and strategic partners.
- Strong analytical and strategic thinking skills.
- Excellent communication and stakeholder management skills.
- Experience with U.S. pharmaceutical marketing is strongly preferred.
Responsibilities
- Translate enterprise GEO strategy into actionable priorities and clear plans for the U.S. brand portfolio.
- Coordinate GEO activities across brands, aligning enterprise direction with business needs.
- Review findings from GEO platforms and agency-supported workflows to identify and initiate business improvements.
- Lead recurring cross-functional reviews with stakeholders from Marketing, Medical, Legal, and Digital teams.
- Interpret GEO reporting in partnership with Decision Sciences to support data-informed decision-making.
- Manage agencies, technology vendors, and strategic partners, overseeing deliverables and knowledge transfer.
- Apply enterprise GEO governance and best practices while recommending process improvements.
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