Marketing Manager - Enrollment & Engagement
New
J
JobgetherHealth and Wellness
Based in the United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 3+ years
- Required Skills
- Data AnalysisMicrosoft Power BIGoogle AnalyticsCRM
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field.
- 3+ years of experience in growth, engagement, or lifecycle marketing.
- Experience in B2C or B2B2C marketing; healthcare or wellness background preferred.
- Familiarity with email, SMS, direct mail, digital advertising, CRM platforms, and marketing automation.
- Hands-on experience with tools such as Iterable, Google Analytics, Wrike, Power BI, or Looker Studio.
- Strong analytical skills to interpret campaign data and identify actionable insights.
- Excellent written and verbal communication skills.
- Highly organized with the ability to manage multiple campaigns and deadlines.
- Strong cross-functional teamwork and relationship-building skills.
- Ability to work effectively in a fast-paced, remote environment.
Responsibilities
- Design and execute consumer engagement campaigns from initial outreach through re-engagement.
- Develop messaging strategies and contribute to product launch plans.
- Continuously test and refine messaging and channels to improve enrollment performance.
- Maintain rigorous pre-send QA processes for audience lists, links, and personalization.
- Serve as the primary marketing point of contact for external clients.
- Manage campaign timelines and dependencies to ensure program delivery.
- Analyze campaign and funnel performance to derive actionable growth insights.
- Collaborate with business intelligence teams to develop performance dashboards.
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