Field Marketing and Events Manager
New
P
PlanfulFinancial Performance Management
Remote, CanadaFull-TimeMiddle
Salary95,000 - 110,000 USD per year
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Job Details
- Experience
- 2-3+ years
- Required Skills
- Project ManagementSalesforce
Requirements
- 2-3+ years of experience in B2B SaaS marketing.
- Proven experience planning and executing successful field events, dinners, and tradeshows end-to-end.
- Strong project management skills, with the ability to manage multiple events and priorities simultaneously.
- Excellent organizational and logistical skills, with a strong attention to detail.
- Strong written and verbal communication skills, with the ability to work cross-functionally with sales, marketing, and executives.
- Strong analytical skills, with the ability to track and report on the success of marketing programs and events.
- Experience with Salesforce preferred.
- Experience with marketing automation platforms preferred.
- Experience working with enterprise software or SaaS companies is a plus.
Responsibilities
- Liaise with and own the relationship between Marketing and the Sales team, ensuring ongoing alignment on priorities, campaigns, and lead follow-up.
- Own and execute logistics for a full slate of events, including field events, executive dinners, and tradeshows.
- Lead event ideation and concept development, including theming and format selection.
- Build event briefs, landing pages, and email promotions for each event.
- Manage onsite logistics, including venue selection, vendor and catering coordination, AV, shipping, and staffing.
- Own event follow-up, including post-event communications, lead handoff, and reporting on metrics such as attendance, pipeline influence, and ROI.
- Support event logistics for Planful's annual user conference.
- Track and report on the success of field marketing campaigns and events, partnering with marketing operations to measure KPIs and ROI.
- Manage and coordinate vendor relationships and event budgets, ensuring resources are allocated effectively.
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