Senior Manager, Demand Generation
J
JobgetherB2B SaaS, Ecommerce
Based in United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 8–10+ years
- Required Skills
- CRM
Requirements
- 8–10+ years of experience in demand generation, growth marketing, or related discipline.
- Background in B2B SaaS or ecommerce technology.
- Proven track record of building and scaling integrated, multi-channel demand generation programs.
- Deep experience in campaign management, inbound marketing, and lead lifecycle management.
- Strong proficiency in marketing automation platforms and CRM systems.
- Analytical expertise in campaign reporting, attribution modeling, and funnel optimization.
- Experience executing event-based demand generation strategies.
- Familiarity with advertising platforms and analytics solutions.
- Ability to collaborate with Sales, SDRs, and RevOps to align on growth objectives.
- Strong leadership skills with experience managing or mentoring marketing professionals.
- Strategic mindset with the ability to balance long-term planning and hands-on execution.
Responsibilities
- Develop and execute a comprehensive demand generation strategy for North America.
- Own end-to-end campaign planning and execution across digital, paid media, email, content, and partner programs.
- Manage the full lead lifecycle including capture, scoring, routing, and sales handoff.
- Plan and execute virtual and in-person events such as webinars and trade shows to accelerate pipeline.
- Partner with Sales and SDR teams to improve lead quality and revenue impact.
- Own the demand generation technology stack and collaborate with RevOps on data integrity and attribution.
- Monitor campaign performance, ROI, CAC, and conversion metrics to drive continuous optimization.
- Manage demand generation budgets and prioritize investments in high-performing channels.
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