Marketing Lead
New
C
CheckerFintech Payments
We prefer Africa, Europe, or Latin America timezones, Reliable daily overlap with US EasternFull-TimeLead
Salary not disclosed
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Job Details
- Languages
- Full professional proficiency in Spanish; Portuguese strongly preferred.
- Experience
- 7–10 years in B2B marketing
- Required Skills
- StrategyCRM
Requirements
- 7–10 years of experience in B2B marketing.
- Meaningful experience operating in LATAM fintech, payments, or infrastructure.
- Strong grasp of Account Based Marketing (ABM) and driving enterprise deal pipelines.
- Ability to translate complex technical concepts like stablecoins, on-chain payments, and APIs into executive-level value propositions.
- Full professional proficiency in Spanish.
- Strong written skills for localization (Portuguese strongly preferred).
- Practical fluency with CRM, marketing automation, analytics, and AI-driven content/translation workflows.
- Demonstrated ability to set strategy and execute campaigns as an individual contributor.
- Comfortable starting from first principles and scaling functions from scratch.
Responsibilities
- Define category and messaging to establish brand authority.
- Manage the artifact engine for content, including research, explainers, and regulatory primers.
- Execute account-based marketing motions by region in collaboration with sales leads.
- Drive partner and network marketing via co-announcements and joint events.
- Coordinate field marketing, events, roundtables, and executive dinners.
- Produce sales enablement assets including decks, talk tracks, and objection cards.
- Facilitate internal alignment across engineering, product, and sales teams.
- Oversee PR, communications, and agency relationships.
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