Account Based Marketing (ABM) Demand Generation Specialist
New
S
SEEBURGERB2B Marketing
GermanyFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- Excellent German and English language skills
- Required Skills
- SEOWordPressCRM
Requirements
- Degree in Marketing, Communications, Business Administration, or equivalent qualification.
- Proven experience in Demand Generation, Digital Marketing, ABM, or Marketing Operations.
- Strong understanding of B2B marketing, lead generation, marketing funnels, and ABM strategies.
- Hands-on experience with CMS platforms such as TYPO3 and WordPress.
- Experience working with marketing automation, CRM, and analytics platforms.
- Ability to independently create and publish landing pages.
- Knowledge of SEO, GEO, AEO, conversion optimization, and digital marketing best practices.
- Data-driven mindset with analytical thinking skills.
- Excellent written and spoken German and English proficiency.
Responsibilities
- Plan, execute, and optimize global demand generation campaigns to drive pipeline and revenue.
- Collaborate with internal stakeholders and external agencies to implement integrated multi-channel campaigns.
- Execute targeted ABM programs for strategic accounts, including personalized content journeys.
- Publish, update, and maintain marketing content and landing pages within CMS platforms.
- Monitor and analyze campaign performance, conversion rates, and account engagement to identify optimization opportunities.
- Support lead nurturing programs in alignment with sales activities.
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