CRM Specialist
New
R
RecargaPayFintech
BrazilFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3–5 years
- Required Skills
- PythonSQLArtificial IntelligenceData AnalysisRCRM
Requirements
- 3–5 years in CRM, analytics, or data-driven strategy — fintech or high-growth consumer tech preferred.
- Deep experience in customer segmentation and base analysis.
- Proficiency in SQL required.
- Hands-on experience with at least one CRM platform (CleverTap and/or Infobip preferred).
- Practical experience using AI tools to enhance analysis, build clusters, and create automated agents.
- Strong ownership mindset with the ability to drive problems to resolution.
- Ability to communicate complex analyses clearly to senior stakeholders.
- Consulting or growth strategy background is a strong differentiator.
- Python or R is a strong plus.
- Fluent English or Spanish is a plus.
Responsibilities
- Own customer base segmentation and clustering strategies, connecting behavioral data to business outcomes.
- Act as an internal consultant: identify CRM opportunities proactively, structure hypotheses, and deliver clear recommendations.
- Execute campaigns end-to-end — strategy, segmentation, briefing, platform execution, and results analysis.
- Operate CRM platforms hands-on (CleverTap, Infobip, or similar): journeys, A/B tests, multichannel delivery.
- Use AI to build smarter clusters, run deeper analyses, and create agents that automate workflows and scale CRM capacity.
- Report on CRM KPIs and OKRs with a business-first lens — not just what happened, but what it means and what to do next.
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