Marketing Manager
New
B
BellwoodCustom Software
USAFull-TimeMiddle
Salary$85k-$110k per year
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Job Details
- Experience
- 4–7 years
- Required Skills
- Google AnalyticsSEOWordPressHubSpot
Requirements
- 4–7 years in B2B marketing execution, ideally in a technology/software-services environment.
- Performance-marketing orientation with a focus on leads, pipeline, and revenue generated.
- Full-stack generalist experience executing across content, SEO, paid media, and web.
- Hands-on SEO competence including technical and on-page optimization.
- Working knowledge of Google Ads, Google Analytics, and Google Tag Manager.
- Experience managing marketing operations within HubSpot.
- Proficiency in WordPress for making and managing site changes.
- Strong analytical rigor with comfort in metrics, dashboards, and attribution.
- Execution discipline with the ability to manage multiple workstreams and priorities.
Responsibilities
- Produce, edit, and publish blog and pillar content based on an SEO cluster strategy.
- Manage and execute the publishing calendar, ensuring content is shipped in priority order.
- Own technical and on-page SEO including schema markup, sitemap coverage, and internal linking.
- Manage and update the website in WordPress, including landing pages, copy, and CTAs.
- Run and optimize paid media campaigns across Google, LinkedIn, and Meta within budget.
- Track marketing performance and report on qualified leads generated and pipeline influenced.
- Connect marketing activity to HubSpot to ensure clean lead flow.
- Support conference and event logistics, lead capture, and brand-awareness efforts.
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