Product Marketing Manager
New
F
FoundFintech
San Francisco, New York or Remote (USA); Vancouver, Toronto or Remote (Canada)Full-TimeMiddle
Salary$170,000 - $190,000
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Job Details
- Experience
- 8-10 years
- Required Skills
- Data AnalysisSEO
Requirements
- 8-10 years of experience in product, lifecycle, or growth marketing.
- Direct experience in consumer fintech, app-based, or subscription products.
- Proven experience with SEO keyword research and content optimization.
- Proven experience managing app store listings.
- Comfort operating in emerging channels such as AEO and LLM search visibility.
- Excellent written communication skills with the ability to engage authentically in public forums.
- Hands-on execution experience with a bias toward doing the work.
- Strong ability to collaborate across CX, growth, brand, and product teams.
- Data-informed approach to interpreting performance metrics to prioritize tasks.
Responsibilities
- Drive Answer Engine Optimization (AEO) strategy to ensure Found appears accurately in AI tools like ChatGPT and Perplexity.
- Manage end-to-end SEO strategy, including keyword research, technical SEO, and content optimization.
- Improve website conversion rates through continuous messaging testing and resource center development.
- Optimize App Store listings for iOS and Android to maximize visibility and conversion.
- Monitor and respond to reviews, ratings, and social mentions to surface insights to product and CX teams.
- Build brand presence and trust in community forums like Reddit by engaging authentically with self-employed users.
- Collaborate with Growth teams to experiment with new channels such as LinkedIn.
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