Staff Product Manager, Marketing Automation
New
L
Luxury PresenceReal estate marketing
United StatesFull-TimeStaff
Salary170,000 - 200,000 USD per year
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Job Details
- Experience
- 7+ years of product management
- Required Skills
- Product ManagementSEO
Requirements
- Have 7+ years of product management experience.
- Have owned a product line end to end, with accountability for adoption, outcomes, and revenue.
- Bring marketing judgment and an understanding of how premium brands should present themselves.
- Understand how search, content, email, social, and paid marketing work together.
- Have experience building marketing technology products businesses use to grow their customer base.
- Bring solid SEO fundamentals and understand discovery across websites, reviews, social, and the wider web.
- Build business cases before building products and own the results.
- Talk with customers often and explain product value in their terms.
- Be able to make decisions and create momentum amid ambiguity.
- Communicate effectively across engineering, executives, client success, and other teams.
- Use AI in work such as research and prototyping.
Responsibilities
- Own the product strategy, roadmap, and results for AI-powered marketing products, starting with discovery and content.
- Help clients get found through Google searches and AI assistants.
- Raise the quality of marketing content so it reflects each client's voice and brand.
- Design how websites, content, email, and social channels work together.
- Build measurement and attribution to show how channels drive business.
- Run structured client betas, define hypotheses, and iterate based on feedback.
- Build business cases for the roadmap and tie it to adoption, retention, and revenue.
- Ship with engineering and design partners and coordinate launches with client success and sales.
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