B2B Lifecycle Marketing Manager
New
P
PubNubB2B SaaS
UK - RemoteFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3+ years
- Required Skills
- Data AnalysisCRM
Requirements
- 3+ years of experience in B2B SaaS lifecycle, customer, or retention marketing.
- Comfort working with technical products and understanding how technical audiences evaluate and adopt software.
- Data-driven approach to segmentation, timing and measurement.
- Hands-on experience with CRM and marketing automation.
- Strong cross-functional collaboration with Customer Success and Sales.
Responsibilities
- Build post-sale customer lifecycle and nurture programmes across onboarding, adoption, engagement, expansion, retention and win-back.
- Design platform expansion and feature-adoption campaigns based on customer needs, product usage and unused capabilities.
- Partner with our Go-to-Market Engineering (GTME) team on customer health scoring and expansion-signal detection.
- Use product usage, engagement and customer health signals to identify expansion opportunities.
- Create ROI reports and value summaries that Account Managers can easily use in customer conversations.
- Execute multi-team penetration and expansion campaigns within existing enterprise accounts.
- Build win-back and re-engagement campaigns for quiet or at-risk customers.
- Analyse churn trends and turn customer insights into retention programmes.
- Partner closely with Customer Success and Account Managers on adoption, retention and expansion initiatives.
- Measure lifecycle programme performance and continuously optimise segmentation, messaging and results.
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