Vice President, Public Relations (Business of Health)

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HighwireHealthcare Public Relations
We hire for fully remote roles in the following states: California, Colorado, Connecticut, Florida, Georgia, Illinois, Iowa, Kansas, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, and Washington, D.C..Full-TimeVp
Salary130,000 - 195,000 USD per year
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Job Details

Experience
10+ years
Required Skills
Business DevelopmentAccount ManagementClient relationship management

Requirements

  • 10+ years of PR or strategic communications experience, with significant agency leadership experience.
  • Deep expertise in the Business of Health ecosystem, including managed care, health plans, care delivery, and hospitals.
  • Proven success owning and scaling integrated communications programs for high-growth healthcare organizations.
  • Strong command of healthcare business, trade, policy, and consumer media landscapes.
  • Understanding of healthcare regulatory and policy environments, including Medicare and Medicaid.
  • Exceptional strategic writing, editing, and storytelling capabilities.
  • Experience providing executive-level counsel and managing C-suite or board-level stakeholders.
  • Track record of building, mentoring, and retaining high-performing teams.
  • Strong business acumen including financial forecasting, resourcing, and revenue growth.
  • Experience winning new business in a competitive agency environment.

Responsibilities

  • Serve as lead for a portfolio of key Business of Health accounts, setting strategic direction and ensuring best-in-class delivery.
  • Define and oversee integrated communications strategies that build brand authority and trust.
  • Provide executive-level counsel on messaging, positioning, reputation management, and crisis response.
  • Guide teams in translating complex healthcare business, operational, and policy topics into compelling narratives.
  • Own senior client relationships, ensuring client satisfaction, retention, and account expansion.
  • Oversee financial performance for assigned accounts, including budgets, forecasting, and staffing models.
  • Mentor and develop account teams, supporting recruitment, coaching, and professional growth.
  • Lead new business development efforts, including pitch strategy and proposal development.
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130,000 - 195,000 USD per year
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