Lead Product Marketing Manager
New
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LiftoffAdtech
This role is eligible for full-time remote work in one of our entities: CA, CO, ID, IL, FL, GA, MA, MI, MN, MO, NJ, NV, NY, OR, PA, TX, UT, and WA.Full-TimeSenior
Salary$153,000 - $180,000 plus bonus (SF Bay Area, NYC, Los Angeles/Orange County, Seattle); $141,000 - $165,000 plus bonus (All other CA cities, Portland, All other WA cities, Denver, Austin, Boston); $132,000 - $154,000 plus bonus (All other cities and towns in our approved states)
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Job Details
- Experience
- 10+ years
- Required Skills
- Project ManagementData AnalysisWordPressHubSpot
Requirements
- 10+ years of hands-on product marketing experience in the ad tech industry.
- Proven track record of building, driving, and measuring product marketing campaigns across multiple channels and regions.
- Strong portfolio of product marketing work demonstrating both strategic thinking and execution.
- Exceptional copywriting and storytelling skills with strong editorial judgment.
- Excellent project management skills to lead multiple high-complexity initiatives simultaneously.
- Ability to operate independently as a senior individual contributor.
- Proficiency using AI tools as part of daily workflow.
- Experience with WordPress and Hubspot, or similar tools.
- Deep knowledge of the adtech ecosystem (programmatic buying, DSP mechanics, measurement).
Responsibilities
- Define and own Liftoff’s product positioning and messaging architecture across the advertising product portfolio.
- Design and execute product marketing campaigns that highlight Liftoff’s industry-leading ad tech innovation.
- Own the sales enablement motion end-to-end for our advertising product, including messaging briefs, pitch decks, and one-pagers.
- Partner with Marketing to integrate product elements into marketing strategies and ensure consistency across campaigns and regions.
- Partner with Growth managers on go-to-market plans and execution for new products and features.
- Drive market intelligence efforts by synthesizing competitor positioning and industry trends into actionable strategic recommendations.
- Translate complex technical products into compelling, differentiated messaging across emails, blogs, case studies, and landing pages.
- Apply an analytical and data-first approach to product marketing activities.
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