PPC Manager
New
D
Directive ConsultingB2B Marketing
You’ll have the ability to work from anywhere in the US... For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia.Full-TimeMiddle
Salary$70,000- $95,000 USD with potential for bonus eligibility
Apply NowOpens the employer's application page
Job Details
- Experience
- 3+ years
- Required Skills
- Google AnalyticsMicrosoft ExcelDigital MarketingCRM
Requirements
- 3+ years experience working at a performance/digital marketing agency
- Experience working specifically with B2B SaaS/tech clients in an agency setting
- Deep expertise across paid search and paid social advertising campaigns
- Proficiency in Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager
- Strong understanding of PPC principles including keyword research, ad copywriting, bid management, and campaign optimization
- Ability to analyze campaign performance data using GA4, Excel, or other analytics platforms
- Ability to organize, prioritize and manage multiple projects simultaneously
- Proven and measurable success with mid-market or enterprise accounts
Responsibilities
- Oversee and lead a collection of Paid Media accounts
- Serve as direct support to client contacts
- Build strategies for clients each quarter
- Create, maintain, and optimize budgets for paid media campaigns
- Execute and optimize PPC advertising campaigns across Google Ads, Facebook Ads, and LinkedIn Ads
- Analyze campaign performance data using tools like Google Analytics and GA4
- Confirm lead routing is accurate within a CRM
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