PPC Manager
New
D
Directive ConsultingB2B Marketing
Remote - United StatesFull-TimeMiddle
Salary$70,000- $95,000 USD with potential for bonus eligibility
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Job Details
- Experience
- 3+ years
- Required Skills
- Microsoft ExcelCRM
Requirements
- 3+ years experience working at a performance/digital marketing agency
- Experience working specifically with B2B SaaS/tech clients
- Deep expertise across paid search and paid social advertising campaigns
- Proficiency in Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager
- Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
- Ability to analyze campaign performance using Google Analytics, GA4, or Excel
- Proven success with mid-market or enterprise accounts
- Ability to translate and articulate strategy and tell stories with data
- Ability to organize, prioritize, and manage multiple projects simultaneously
- Ability to travel to visit clients approximately once per year
Responsibilities
- Oversee and lead a collection of Paid Media accounts
- Serve as direct support to client contacts
- Build quarterly strategies for clients
- Execute and optimize PPC advertising campaigns across Google, Facebook, and LinkedIn
- Manage and optimize budgets for paid media campaigns
- Ensure lead routing accuracy within CRM systems
- Collaborate with Associate Director to meet internal and client goals
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