Growth Marketer (DTC E-Commerce)
New
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JobgetherDTC E-Commerce
Applications welcomed from candidates globally., Minimum 4-hour daily overlap with UK working hours required.ContractMiddle
Salary not disclosed
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Job Details
- Experience
- 2–3+ years of proven experience
- Required Skills
- ShopifyMicrosoft ExcelA/B testingGoogle Sheets
Requirements
- 2–3+ years of experience in growth, performance, or direct response marketing for DTC e-commerce brands.
- Strong track record of profitably managing and scaling Meta Ads campaigns.
- Deep understanding of direct-response metrics and unit economics (CAC, LTV, ROAS, MER, CPA, contribution margin).
- Hands-on experience analyzing ad accounts and translating performance into optimization actions.
- Proven ability to design structured experiments and interpret results.
- Advanced Excel or Google Sheets and data visualization skills.
- Experience with conversion tracking and attribution.
- Familiarity with Shopify and e-commerce analytics.
- Expert-level proficiency with Meta Ads.
- Strong communication skills for translating performance data into actionable insights.
- Highly detail-oriented, proactive, and independent.
- Ownership mindset focused on data-driven prioritization.
Responsibilities
- Plan, launch, manage, and optimize Meta Ads campaigns to meet ROAS, CAC, and profitability targets.
- Develop structured testing frameworks for audiences, creative concepts, messaging, and landing pages.
- Monitor ad accounts and performance daily to make data-driven optimization decisions.
- Partner with creative teams by providing clear performance feedback and strategic direction.
- Own, analyze, and report on core metrics such as CAC, LTV, ROAS, MER, CPA, and contribution margin.
- Lead conversion rate optimization through structured A/B testing across landing pages and checkout flows.
- Analyze user behavior using Google Analytics and e-commerce analytics platforms.
- Optimize email flows and post-purchase journeys to improve retention.
- Develop quarterly growth roadmaps and research additional acquisition channels like TikTok and YouTube.
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