Product Marketing Senior Manager
New
S
SonicWallCybersecurity
Remote, United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 6-8+ years
- Required Skills
- Cybersecurity
Requirements
- 6-8+ years of B2B product marketing experience in a security or technical software company.
- Experience with EDR, endpoint security, threat protection, or network security.
- Demonstrated ownership of go-to-market strategy and execution from launch through lifecycle.
- Proven ability to independently build sales enablement content that drives measurable sales results.
- Strong knowledge of security market segments including XDR, Zero Trust, and SASE.
- Excellent written and verbal communication skills for technical and non-technical audiences.
- Bachelor's degree in Marketing, Business, Engineering, or a related field.
- Willingness to travel to visit customers, prospects, and partners.
- Strong analytical skills with the ability to prioritize and measure marketing effectiveness.
Responsibilities
- Own go-to-market strategy for EDR/Threat Protection and other assigned product lines, including value propositions and positioning.
- Plan and lead product launches end to end, coordinating stakeholders across product, engineering, sales, and support.
- Build sales enablement assets such as pitch decks, battlecards, and training materials for direct and channel sales.
- Produce thought-leadership and demand-generation content including blogs, whitepapers, and videos.
- Manage the Technology Alliance Partner Program, driving partner value propositions and co-marketing plans.
- Conduct competitive research and maintain subject-matter expertise on the cybersecurity market.
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