Product Marketing Manager, Exposure Management
New
V
VanishIDCybersecurity
Remote-first company and are open to candidates throughout the United StatesFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 7+ years in B2B SaaS marketing with 4+ years in product marketing
- Required Skills
- Cybersecurity
Requirements
- 7+ years of experience in B2B SaaS marketing.
- 4+ years of experience in product marketing.
- Professional experience in the cybersecurity industry.
- Proven experience running product launches in a high-velocity environment.
- Demonstrable security fluency, specifically marketing to CISOs and security operations teams.
- Ability to explain complex technical concepts to buyers.
- Exceptional writing skills with samples of external-facing content.
- Demonstrated ability to drive pipeline through campaigns.
- Self-starter mentality with experience working on a lean, remote team.
- Experience producing original research or industry reports (preferred).
- Experience with identity protection, threat intelligence, or OSINT (preferred).
Responsibilities
- Develop positioning and messaging for exposure management across the organization.
- Translate technical platform capabilities, research, and attack techniques into clear buyer-facing narratives.
- Create content including buyer's guides, webinars, and web pages to educate CISOs.
- Lead flagship research, including survey management and report writing for press distribution.
- Execute integrated campaigns and launch moments in coordination with PR and leadership.
- Develop sales enablement materials including pitch decks, battlecards, and demo narratives.
- Collaborate with technology partners on joint value propositions and co-marketed campaigns.
- Produce case studies and customer references.
- Drive demand through account-based plays and nurture flows.
- Gather market insights through win/loss analysis and competitive intelligence.
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