- Own positioning and messaging for exposure management across the organization.
- Translate technical platform capabilities, research findings, and vulnerability disclosures into clear buyer-facing narratives.
- Create definition content, buyer's guides, webinars, and web pages to educate CISOs.
- Lead flagship research by partnering with product teams, performing surveys, and writing reports.
- Run integrated campaigns and manage major launch moments.
- Develop sales enablement materials including pitch decks, battlecards, and demo narratives.
- Drive joint value propositions and co-marketed campaigns with technology and alliance partners.
- Manage account-based marketing plays and lead handoff to sales.
Cybersecurity