- Recruit and manage (new and existing) referral and resale partners (MSPs, VARs, trusted advisors and consultants) to promote the sales of Netrix’s service offerings which includes both managed and professional services.
- Establish monthly cadence and QBRs with key partners (GTM initiatives, partnership alignment and status, escalation resolution, and pipeline review)
- Keep Netrix partner records in Netrix CRM (Salesforce) up to date at all times.
- Support channel senior executives in negotiating new partnership contracts to establish mutually beneficial relationships.
- Lead and run joint events with partners (in collaboration with marketing, sales teams and other Netrix employees where applicable and appropriate.
- In collaboration with marketing, develop sales enablement content for Netrix internal sales and for channel partners on Netrix.
- Train partners on the key offerings and Go-To-Market solutions provided by Netrix, for lead generation and opportunity creation
- Conduct account mapping, introductions and lead generating relationships with assigned partners to drive new opportunities and bookings for Netrix.
- Develop the right go-to-market strategy, behaviors, and goals both with our partners and with our internal sales team.
- Drive awareness through social channels and social selling to promote our program, our partners and joints solutions and serve as evangelist for Netrix and our partners.
Business DevelopmentSalesforce