Creative Strategist
New
P
Paleovalley and Wild PasturesMarketing, Food & Beverage
This is a fully remote U.S.-based position. Candidates must reside and work in one of the following states due to tax and compliance requirements: AR, AZ, CA, CO, FL, GA, ID, IL, LA, MD, MO, NC, NJ, NV, NY, OH, TX, VA, WA, WI, or WY.Full-TimeMiddle
SalaryTier 1 (Higher Cost Markets): $74,000 - $86,000; Tier 2 (National Markets): $67,000 - $78,000; Tier 3 (Lower Cost Markets): $61,000 - $71,000
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Job Details
- Experience
- 3–6 years
- Required Skills
- Data Analysis
Requirements
- 3–6 years of experience in creative strategy, performance marketing, or direct response marketing.
- Proven experience developing or influencing high-performing paid social ad creative.
- Experience thinking in full funnels, understanding how landing pages and checkout flows impact conversion.
- Ability to operate independently and drive research with limited day-to-day direction.
- Strong understanding of paid social advertising platforms, including Meta and YouTube.
- Experience applying creative testing frameworks to optimize campaign performance.
- Working knowledge of direct response marketing principles.
- Experience analyzing marketing performance data to inform creative and funnel direction.
- Strong written and verbal communication skills for brief writing and cross-team collaboration.
Responsibilities
- Develop a high-volume pipeline of performance-driven creative concepts across hooks, messaging, angles, and formats.
- Think in full funnels by mapping ad concepts to landing pages and checkout flows.
- Write clear, strategic creative briefs including scripts, hook variations, and visual guidance.
- Submit landing page briefs to the tech team and creator briefs for video production.
- Analyze creative and funnel performance to identify winning patterns, detect fatigue, and uncover optimization opportunities.
- Iterate on winning ads to extend lifecycle and maximize performance.
- Run independent market research to stay updated on creative trends and competitor funnels.
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