GTM Strategy & Operations Lead
New
A
AffirmFinTech
Remote CanadaFull-TimeLead
Salary$117,000 - $167,000
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Job Details
- Experience
- 6+ years
- Required Skills
- Data AnalysisSaaSCross-functional collaboration
Requirements
- 6+ years of experience in go-to-market strategy, product marketing, revenue or sales operations.
- Experience in FinTech, SaaS, or another high-growth environment.
- Proven track record of owning a go-to-market motion or product line end to end.
- Ability to build solutions from vague instructions.
- Experience working cross-functionally with Product, PMM, Client Success, Sales, Analytics, Legal, or Pricing.
- Comfort translating product and pricing strategy into practical, field-ready execution.
- Solid analytical instincts using adoption and performance data.
- Clear, action-oriented writing and speaking skills.
- Ability to work effectively in ambiguity and move fast.
- Familiarity with merchant, payments, or fintech ecosystems.
Responsibilities
- Own the go-to-market for a product line or segment end to end — rollout design, enablement, and the adoption target you're driving toward.
- Turn inputs from cross-functional stakeholders like Product, Pricing, and PMM into a coherent GTM strategy, and track adoption against goal.
- Fluently navigate different perspectives on the same launch — the exec "why it matters," the customer value proposition, and the rep's reasons to believe.
- Build and maintain the materials, processes, and playbooks the field needs.
- Sit close to the field, and turn what you hear into recommendations for Product Marketing.
- Analyze performance data to find where a launch is stalling, and flag risks early.
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