Marketing Operations Manager
New
J
JobgetherB2B SaaS
Fully remote position available across Canada, Eastern Time zone preferredFull-TimeManager
SalaryCA$102,000–CA$140,000 per year, with eligibility for a bonus program.
Apply NowOpens the employer's application page
Job Details
- Experience
- 5+ years
- Required Skills
- Salesforce
Requirements
- 5+ years of experience in marketing operations, ideally within a B2B SaaS environment.
- Marketo Certified Expert / Adobe Certified Expert – Marketo Engage certification, or equivalent hands-on expertise.
- Deep practical experience with Marketo and strong functional knowledge of Salesforce integration.
- Proven ownership of production lead lifecycle and scoring models.
- Experience implementing and maintaining marketing tracking and attribution infrastructure.
- Strong email operations expertise, including segmentation, personalization, and deliverability.
- Ability to work independently as the sole or senior technical owner of a marketing automation environment.
- Strong troubleshooting and analytical skills to identify root causes across systems.
- Experience establishing operational standards, documentation, and governance.
- Strong cross-functional communication skills.
Responsibilities
- Serve as the hands-on technical owner of the marketing technology ecosystem, including Marketo and connected webinar, event, enrichment, ABM, email, and related platforms.
- Configure, maintain, troubleshoot, and optimize marketing systems while evaluating and recommending new technologies.
- Own core operational programs including lead lifecycle management, lead scoring, nurture architecture, and operational campaigns.
- Independently diagnose and resolve integrations and data synchronization issues across marketing and sales systems.
- Manage email channel operations, including segmentation, personalization, deliverability, and send governance.
- Own tracking and attribution infrastructure, including UTM standards and campaign taxonomy.
- Ensure the accuracy, completeness, and accessibility of marketing data for reporting.
- Establish and maintain data-quality standards covering hygiene, deduplication, and enrichment.
- Partner with Demand Generation, Events, and Sales teams to translate business objectives into system requirements.
- Identify and implement AI-powered automation opportunities across marketing tasks.
View Full Description & ApplyYou'll be redirected to the employer's site
