Senior Growth Marketing Manager
New
P
PinpointB2B SaaS RegTech
CanadaFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- Five or more years
- Required Skills
- SalesforceHubSpot
Requirements
- 5+ years of experience in B2B growth marketing, demand generation, product marketing, or lifecycle marketing.
- Proven track record of generating qualified meetings, pipeline, and opportunities.
- Advanced hands-on experience with HubSpot (landing pages, workflows, automation, reporting).
- Strong business writing skills with the ability to simplify technical or compliance-based concepts.
- Demonstrated ability to personally build and launch multi-channel marketing campaigns.
- Experience managing multiple priorities while collaborating closely with sales teams.
- Strong data analysis skills for tracking, attribution, and funnel optimization.
- Experience with Salesforce integration and marketing-to-sales lead management processes.
Responsibilities
- Develop integrated demand generation campaigns using email, LinkedIn, content, events, and nurture programs.
- Define ideal customer profiles and execute account-based marketing for priority industries.
- Create product marketing materials including positioning, value propositions, and use cases.
- Build sales enablement assets such as ROI tools, case studies, presentations, and email templates.
- Manage marketing operations in HubSpot, including workflows, lead routing, and Salesforce integration.
- Optimize marketing funnels by testing audiences, offers, and messaging based on performance data.
- Partner with sales teams to align on lead management, campaign follow-up, and pipeline growth.
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