- Evaluate opportunities and turn company goals into an event strategy that drives pipeline, expansion, and retention.
- Design and execute memorable booths, activations, and on-site logistics.
- Prepare team members for event attendance and ensure lead data is captured and followed up on in HubSpot.
- Coordinate demand generation, including pre-event outreach, meeting bookings, and post-event follow-up.
- Track and report on event performance, including spend, meetings, pipeline, and revenue metrics.
- Execute high-touch ABM campaigns like dinners and small-format gatherings for target accounts.
- Manage relationships with vendors and organizers, including sponsorship negotiations and logistics oversight.
- Oversee owned events, including customer receptions, webinars, and other first-party activations.
- Forecast and manage the events and field marketing budget.
Budget managementHubSpot