Senior Field Marketing Manager
New
C
CrowdRiffTravel Technology
This is a remote role open to candidates based in CanadaFull-TimeSenior
Salary100,000 - 130,000 CAD per year
Apply NowOpens the employer's application page
Job Details
- Experience
- 5–7 years
- Required Skills
- Budget managementHubSpot
Requirements
- 5–7 years of experience running large-scale events with full portfolio ownership.
- Proven experience with event strategy, on-site logistics, and team preparation.
- Hands-on proficiency with HubSpot (lists, workflows, campaigns, attribution, and reporting).
- Experience running high-touch ABM and account programs, specifically targeting existing customers.
- Strong sense of taste and experience design for booths, print, and physical spaces.
- Ability to write clean, on-brand copy.
- Financial literacy and experience managing marketing budgets.
- Fluency in AI tools like Claude to support marketing tasks.
- Proactive collaborator who contributes original ideas.
- Experience marketing to destination marketing organizations (DMOs), tourism boards, or travel/hospitality preferred.
- Portfolio of past booth or activation designs is a plus.
Responsibilities
- Evaluate opportunities and turn company goals into an event strategy that drives pipeline, expansion, and retention.
- Design and execute memorable booths, activations, and on-site logistics.
- Prepare team members for event attendance and ensure lead data is captured and followed up on in HubSpot.
- Coordinate demand generation, including pre-event outreach, meeting bookings, and post-event follow-up.
- Track and report on event performance, including spend, meetings, pipeline, and revenue metrics.
- Execute high-touch ABM campaigns like dinners and small-format gatherings for target accounts.
- Manage relationships with vendors and organizers, including sponsorship negotiations and logistics oversight.
- Oversee owned events, including customer receptions, webinars, and other first-party activations.
- Forecast and manage the events and field marketing budget.
View Full Description & ApplyYou'll be redirected to the employer's site
