Marketing Operations Manager
New
O
OptroB2B SaaS
Remote, Canada, ET Timezone preferredFull-TimeManager
SalaryCA$102K - CA$140K
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Job Details
- Experience
- 5+ years
- Required Skills
- Salesforce
Requirements
- 5+ years in marketing operations, ideally B2B SaaS.
- Marketo Certified Expert (Adobe Certified Expert — Marketo Engage) or equivalent hands-on experience.
- Strong functional fluency in Salesforce including data model and integration diagnostics.
- Proven experience owning a lead lifecycle and scoring model in production.
- Experience implementing and maintaining tracking and attribution infrastructure.
- Strong background in email operations, segmentation, and deliverability.
- Track record of working independently as a technical owner of a system instance.
- Experience directing external agencies and mentoring team members (preferred).
- Familiarity with GDPR/CCPA (preferred).
- Knowledge of ABM or enrichment platforms like 6sense, Clearbit, or ZoomInfo (preferred).
Responsibilities
- Serve as the hands-on technical owner of the marketing technology stack (Marketo, webinar platforms, ABM tools, etc.).
- Own core operational programs including lead lifecycle and scoring and nurture architecture.
- Independently troubleshoot system integrations, sync failures, and routing errors.
- Maintain email channel operations, ensuring segmentation, personalization, and deliverability health.
- Own attribution infrastructure and ensure accuracy of marketing performance data.
- Define and maintain data hygiene and integrity standards.
- Partner with Demand Gen, Events, and Sales to translate goals into system workflows.
- Direct external execution agencies and set standards for their work.
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