Product Marketing Manager
New
F
FoundFintech
Canada, USAFull-TimeSenior
Salary$170,000 - $190,000
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Job Details
- Experience
- 8-10 years
- Required Skills
- Data AnalysisSEO
Requirements
- 8-10 years of experience in product marketing, lifecycle marketing, or growth marketing.
- Background in consumer fintech, app-based, or subscription products preferred.
- Direct experience with SEO (keyword research, content optimization).
- Experience with App Store Listing management.
- Comfort operating in emerging channels like AEO and LLM search visibility.
- Excellent written communication skills with ability to engage authentically in public forums.
- Strong hands-on execution skills with a bias for doing the work.
- Data-informed mindset with the ability to interpret performance metrics.
- Proven ability to work cross-functionally with CX, growth, brand, and product teams.
Responsibilities
- Drive Answer Engine Optimization (AEO) strategy to ensure favorable visibility in AI tools like ChatGPT and Perplexity.
- Manage end-to-end SEO strategy including keyword research, content briefs, and technical partnership.
- Optimize website messaging and resource center content to improve conversion rates.
- Own App Store Optimization (ASO) for iOS and Android, including screenshots and keywords.
- Monitor and manage brand reputation through reviews, ratings, and social listening.
- Build trust and represent the company voice in Reddit and other finance-focused communities.
- Partner with Growth teams on new channel experimentation.
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