Senior Demand Marketing Manager
New
P
PanoramaB2B SaaS, EdTech
United StatesFull-TimeSenior
Salary$110,500-$162,500
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Job Details
- Experience
- 5-8+ years of experience
- Required Skills
- Cross-functional Team Leadership
Requirements
- 5-8+ years of experience in growth marketing, demand generation, or campaign leadership within a B2B SaaS environment.
- Proven experience driving measurable pipeline and revenue outcomes.
- Experience building and scaling integrated, multi-channel B2B campaigns.
- Strong analytical and forecasting capabilities.
- Experience partnering closely with Sales and Revenue Operations.
- Ability to influence without authority and lead cross-functional initiatives.
- Prior experience in B2B SaaS or education/edtech is preferred.
Responsibilities
- Develop and execute multi-quarter growth strategies aligned to company revenue goals.
- Own acquisition and expansion campaign planning across core solutions.
- Partner with Marketing Ops and RevOps to establish pipeline targets and forecasting models.
- Serve as the strategic lead across cross-channel growth initiatives including paid media, field marketing, and content.
- Design and lead programs to drive cross-sell and upsell within existing accounts.
- Establish structured experimentation frameworks to improve conversion rates and efficiency.
- Influence cross-functional stakeholders through data-driven recommendations.
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