Search Advertising Specialist
B
BlueTuskrE-commerce Marketing
Canada. Mexico. ArgentinaFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 1–3 years
- Required Skills
- Google AnalyticsMicrosoft ExcelGoogle Sheets
Requirements
- 1–3 years of experience in paid search advertising.
- Google Ads proficiency is required.
- Experience in an agency or in-house e-commerce/D2C environment.
- Working knowledge of Search, Shopping, and Performance Max campaign types.
- Strong proficiency in Google Sheets/Excel.
- Excellent written communication skills and attention to detail.
- Ability to receive direct feedback and iterate quickly.
- Exposure to Microsoft Ads is a plus.
- Familiarity with Google Tag Manager and Google Analytics is a plus.
- Relevant Google Ads certifications are a plus.
- Experience with Asana, Slack, or similar project management tools is a plus.
Responsibilities
- Build, launch, and manage campaigns across Search, Shopping, Performance Max, Display, and YouTube based on lead strategy.
- Perform day-to-day account management tasks including bid adjustments, budget pacing, keyword management, and ad copy testing.
- Execute testing frameworks and provide performance reports.
- Monitor KPIs like ROAS and CPA daily, escalating issues or underperformance.
- Maintain account documentation, change logs, and support data preparation for client calls.
- Collaborate with Paid Social, Accounts, and Project Management teams.
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