Senior Director of Marketing
New
C
Cardiovascular Associates of AmericaHealthcare
United StatesFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 8–10+ years of marketing experience
- Required Skills
- SEORelationship managementCRM
Requirements
- Bachelor’s degree in Marketing, Communications, Healthcare Administration, or related field (MBA preferred).
- 8–10+ years of marketing experience.
- At least 4 years of experience in a multi-site healthcare environment, MSO, or healthcare marketing agency.
- Familiarity with cardiovascular service lines, patient demographics, and referral patterns (preferred).
- Proven ability to influence and collaborate with independent physicians, practice managers, and corporate executives.
- Experience with multi-location SEO/PPC management.
- Experience with healthcare CRMs.
- Experience with HIPAA-compliant marketing automation tools.
- Ability to travel approximately 40%.
Responsibilities
- Act as an internal marketing consultant to affiliated practice leaders, assessing local market needs and delivering tailored growth plans.
- Oversee marketing vendors with the management and coordination of marketing strategies ensuring approval and satisfaction of practice groups.
- Design and scale a standardized Marketing Playbook that newly acquired or affiliated practices can rapidly deploy.
- Lead local patient campaigns for clinics, focusing on core cardiology services, vein/vascular care, and diagnostic imaging.
- Manage local reputation and footprint, overseeing SEO, Google Business Profiles, and patient review generation.
- Strengthen the corporate brand to position the company as the premier MSO partner for independent cardiologists.
- Support the business development team by creating high-impact case studies, presentations, and data-driven collateral.
- Develop physician-to-physician referral programs to boost patient transfers.
- Manage a centralized marketing budget, efficiently allocating resources between corporate and practice-specific campaigns.
- Ensure strict healthcare compliance across all marketing assets, adhering to HIPAA, Stark Law, and medical advertising regulations.
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