CRM Marketing Lead (Communications Strategist)
New
H
HumanaHealthcare
United States, Eastern Standard TimeFull-TimeSenior
SalaryUSD 126300 - 173700 / year
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Job Details
- Experience
- 5+ years of experience in marketing strategy, lifecycle marketing, CRM marketing, customer engagement, retention marketing, or related disciplines.
- Required Skills
- Data AnalysisStakeholder managementA/B testing
Requirements
- Bachelor's degree in Marketing, Business, Communications, or related field, or 4+ years of relevant experience.
- 5+ years of experience in marketing strategy, lifecycle marketing, CRM marketing, or customer engagement.
- Experience developing data-driven marketing strategies for customer journey design.
- Demonstrated success in using customer insights and performance data to inform strategy.
- Proficiency in improving marketing performance through testing, personalization, and optimization.
- Strong analytical thinking to interpret performance data.
- Experience influencing cross-functional teams in matrixed or agile environments.
- Exceptional communication, facilitation, and stakeholder management skills.
- Ability to influence without direct authority.
Responsibilities
- Define and evolve engagement strategies for Go365+Stars journeys aligning with enterprise goals.
- Develop audience, messaging, and channel strategies for AXP journey design.
- Own the learning agenda, including testing priorities and strategic recommendations.
- Partner with Marketing Analytics to establish measurement frameworks and evaluate performance.
- Translate data and insights into actionable recommendations for continuous improvement.
- Influence journey priorities and optimization decisions within an agile marketing pod.
- Collaborate across marketing, product, and business teams to drive strategic alignment.
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