Performance Marketing Lead
New
F
FeeldConsumer dating
New York, New York, United States. London, England, United KingdomFull-TimeLead
Salary100,000 - 150,000 USD per year
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Job Details
- Required Skills
- Data Analysis
Requirements
- Proven ownership of performance marketing workstreams with clear growth targets and KPI delivery.
- Hands-on experience with paid social and/or search acquisition channels such as Meta, TikTok, Google, or Apple.
- Proficiency with ASO, app-store creative testing, Custom Product Pages, and In-App Events.
- Experience managing relationships with media agencies or external creative partners.
- Ability to translate creative performance data into concrete action items.
- Strong communication skills for surfacing risks and opportunities to leadership.
- Previous experience working in a fast-paced, remote-first, or startup environment.
- Bonus: Experience with app growth, subscription models, or consumer products with network effects.
- Bonus: Understanding of incrementality testing, geo experiments, or media mix modelling.
Responsibilities
- Own day-to-day execution and optimisation across core paid acquisition, including campaign setup, pacing, performance monitoring, QA, and testing.
- Operationalize and maintain a structured growth testing roadmap across paid media, ASO, creative, landing pages, audiences, and market-specific opportunities.
- Lead ASO planning and execution, including app-store creative testing, Custom Product Pages, In-App Events, metadata opportunities, and external partner coordination.
- Support management of Feeld’s media agency, including weekly planning, action tracking, performance reviews, creative iteration, and accountability.
- Develop performance creative briefs in partnership with Creative, Brand Marketing, Social, and agency partners.
- Translate performance data into actionable creative and channel learnings.
- Interpret performance, pacing, CAC, LTV:CAC, incrementality, and audience-quality goals.
- Support market-specific growth plans by connecting local-market insights and paid-media opportunities.
- Document tests, learnings, and next steps to ensure growth decisions are clear and repeatable.
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