Creative Marketing Lead
New
A
appflameDating Apps
Location: EuropeFull-TimeLead
SalaryCompetitive compensation and regular salary reviews.
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Job Details
- Required Skills
- Data Analysis
Requirements
- Proven experience leading and mentoring a team of creative marketers.
- Ability to read creative performance fluently and make data-backed decisions from test results.
- Experience defining and evolving a creative marketing strategy aligned with performance and scalability goals.
- Hands-on experience creating and testing creatives for Meta, TikTok, and Google.
- Strong understanding of Meta, TikTok, and Google audience specifics and algorithm nuances.
- Ability to balance idea generation with disciplined scaling and network-based planning.
- Experience in dating, social, or other high-scale consumer apps is preferred.
Responsibilities
- Define and evolve Taimi's creative marketing strategy, aligned with performance goals and built to scale.
- Build, lead, and mentor a team of creative marketers, delegating clearly and giving constructive feedback.
- Hire, onboard, and develop marketers, continuously raising the team's bar.
- Plan and distribute tasks across the team by network and audience, balancing new content production against the scaling of winning creatives.
- Drive the search for new creative ideas, inspiring bold hypotheses and a fearless approach to testing and experimentation.
- Analyze creative performance, interpret test results, and back creative decisions with metrics.
- Stay hands-on with creative production and testing across Meta, TikTok, and Google.
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