Founding Enrollment Marketing Strategist
New
J
JobgetherHealthcare Marketing
Based in United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 6+ years
- Required Skills
- Data AnalysisStakeholder management
Requirements
- 6+ years of experience in enrollment marketing, growth marketing, lifecycle marketing, consumer strategy, or client marketing.
- Demonstrated track record of influencing consumer behavior.
- Strong ability to break down complex growth challenges, analyze data, and develop clear, actionable recommendations.
- Proven experience designing and executing programs that increase awareness, engagement, or conversion.
- Experience working directly with large enterprise customers, employers, or health plans.
- Ability to move from high-level strategy to detailed execution, including campaign development and performance tracking.
- Strong commercial mindset with an understanding of how enrollment performance influences ROI and business outcomes.
- Ability to influence and coordinate cross-functional teams without direct reporting authority.
- Comfortable operating without an established playbook and building processes from the ground up.
- Strong communication and presentation skills for diverse stakeholder audiences.
Responsibilities
- Lead enrollment marketing strategy for a portfolio of large employer and health plan clients, developing account-specific awareness, engagement, and activation plans.
- Analyze client, member, and funnel data to identify barriers to engagement and enrollment, determine root causes, and translate findings into focused improvement plans.
- Design tailored combinations of communications, audience targeting, employer channels, and member-experience interventions to improve enrollment outcomes.
- Run client-specific pilots and experiments, evaluate their effectiveness, and share successful approaches for broader implementation.
- Partner with Client Success and senior client stakeholders to present data-backed recommendations and build business cases.
- Coordinate cross-functionally with teams like Product, Design, and Clinical Operations to translate strategic priorities into effective execution.
- Establish operating models, measurement frameworks, and processes that enable enrollment strategy to scale.
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