Digital Marketing Strategist
New
N
NORYSTEM Education
RemotePart-TimeMiddle
Salary25 - 40 USD per hour
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Job Details
- Required Skills
- Data AnalysisGraphic DesignContent creationSEODigital Marketing
Requirements
- Demonstrated success in digital marketing within the NYC education and parenting sectors.
- Strong focus on data-driven decision-making.
- Advanced skills in creating highly engaging multimedia content.
- Robust portfolio showcasing video production, graphic design, and written copywriting.
- In-depth knowledge of the behaviors, trends, and priorities unique to the NYC parenting community.
Responsibilities
- Develop and refine a data-driven customer acquisition strategy tailored specifically to key segments within the NYC parenting and education markets.
- Produce and manage compelling marketing content—including short-form videos, images, and brand narratives—that highlights the transformative impact of our programs.
- Implement SEO best practices, conduct comprehensive keyword research, and optimize website content to maximize organic search visibility.
- Manage and optimize our digital channels (primarily Instagram and YouTube), continuously evaluating engagement metrics to agilely adjust strategies.
- Track and analyze cross-channel campaign performance and SEO effectiveness, translating raw insights into clear strategic roadmaps.
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