Product Growth & Adoption Manager
B
Blue Rose ResearchPolitical research
Location: Remote, Most of our work happens on East Coast time.Full-TimeMiddle
Salary120,000 - 180,000 USD per year
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Job Details
- Experience
- 4+ years in product marketing, growth, adoption, or a client-facing role
- Required Skills
- Data Analysis
Requirements
- 4+ years in product marketing, growth, adoption, or a client-facing role where they personally owned whether people used the product.
- Multiple election cycles of experience in Democratic or progressive politics.
- Understanding of how software goes from idea to beta to launch, and ability to partner with a product team.
- Comfortable with survey research, including reading crosstabs and explaining message tests.
- Experience as a public representative in panels, presentations, or client-facing scenarios.
- Active experimentation with AI tools and experience building AI-assisted workflows.
- Ability to simplify complex technical products for non-technical users.
- Comfortable navigating ambiguous problems and evolving priorities.
Responsibilities
- Own adoption and engagement outcomes for our products: who is using them, how deeply, and what it takes to bring on the next cohort.
- Be a public face of our products across the progressive ecosystem — demos, trainings, conference panels, cycle kickoffs, and the group chats where campaign professionals actually ask each other what to use.
- Grow the user base – bringing on new users across the ecosystem and evangelizing our products to new audiences.
- Help our users build a habit of finding research and answers they need regularly with our tools, and help them incorporate our products into their regular workflows.
- Build a product story for each audience we serve – from non-profits, to Senate and House campaigns, to state parties, to advocacy organizations.
- Talk to users to understand why they adopt, stall, or churn, and translate that insight into growth tactics, messaging, and recommended product updates.
- Build and maintain the materials that make our products spread: one-pagers, case studies, and training decks.
- Build out email/lifecycle marketing programs that drive engagement, product adoption, and new customer acquisition.
- Manage our marketing metrics and analytics, set targets, and report on progress to our acquisition and engagement goals.
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