Head of Marketing
New
S
SilvurFintech
United StatesFull-TimeManager
Salary$175,000 - $225,000 per year, depending upon experience.
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Job Details
- Experience
- 10+ years
- Required Skills
- Digital MarketingHubSpotCRM
Requirements
- Bachelor’s degree in Marketing, Communications, or related field, or equivalent experience.
- 10+ years of experience in marketing, sales enablement, or related roles.
- Proven track record of driving sales, product adoption, and customer retention.
- Prior experience in a startup environment, comfortable with ambiguity.
- Strong knowledge of digital marketing channels including paid advertising, social media, content, email, and direct mail.
- Proficiency with CRMs and lifecycle marketing platforms, specifically HubSpot.
- Experience building scalable marketing solutions using AI tools such as Claude and ChatGPT.
- Comfort with modern tech stacks including Umami, Asana, On24, and Canva.
- Strong written and verbal communication skills.
- Ability to analyze metrics and translate data into actionable marketing strategy.
Responsibilities
- Lead development of overall marketing strategy and plans to drive awareness, acquisition, adoption, and engagement.
- Partner closely with Sales, Product, and Partnerships teams to align marketing vision with strategic goals.
- Create cross-channel, data-driven B2B and B2B2C marketing campaigns across the sales funnel and consumer lifecycle.
- Oversee all brand marketing functions including strategy, positioning, messaging, and creative development.
- Adopt and implement an AI-forward marketing and communications technology stack.
- Lead a team of marketers and designers while maintaining hands-on contribution.
- Own marketing data analytics, reporting, and delivery.
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