Performance Creative Strategist
New
P
PairedHealth & Wellness
United States, consistent overlap with Pacific Time working hoursPart-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 4–7 years
- Required Skills
- Project ManagementGoogle SheetsAsana
Requirements
- 4–7 years of experience working with direct-to-consumer brands or performance-marketing agencies.
- Proven track record developing paid social creative for DTC or e-commerce brands.
- Excellent direct-response copywriting and scriptwriting skills.
- Experience translating customer research and performance data into creative concepts.
- Strong knowledge of paid social creative across both video and static formats.
- Understanding of creative testing, iteration, audience awareness, hooks, angles, and conversion-focused messaging.
- Experience managing multiple agencies, editors, creators, or production partners simultaneously.
- Strong organizational and project-management skills.
- Comfortable working with Meta’s advertising ecosystem and performance analytics tools.
- Experience using project-management and reporting tools such as ClickUp, Asana, Google Sheets, or similar platforms.
- Ability to work independently, prioritize quickly, and execute without extensive resources or bureaucracy.
- Availability for consistent overlap with Pacific Time working hours.
Responsibilities
- Develop approximately 8–12 direct-response advertising concepts each week.
- Write scripts, hooks, briefs, headlines, and messaging tailored to specific audiences, platforms, and stages of awareness.
- Own the monthly creative direction and ensure every agency, editor, and creator is aligned with the current winning angles.
- Build creative strategies for Meta, AppLovin, and additional acquisition channels.
- Review performance data to identify winning hooks, messages, formats, personas, and offers.
- Analyze incoming footage and creative assets, identifying which pieces should be tested, reworked, combined, or retired.
- Write clear, actionable briefs and direct freelance editors and agency partners.
- Lead a weekly creative review covering recent performance, pipeline status, learnings, and upcoming tests.
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