Sr. Manager, Customer Marketing
New
J
JobgetherB2B SaaS
Based in United StatesFull-TimeManager
Salary$140,000–$180,000
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Job Details
- Experience
- 5+ years
- Required Skills
- Project Management
Requirements
- 5+ years of experience building or scaling customer marketing functions in a high-growth B2B software or SaaS environment.
- Proven ability to originate and lead customer marketing strategies rather than solely executing established playbooks.
- Deep knowledge of customer advocacy, reference programs, and review platforms like G2.
- Experience creating compelling customer stories and content for senior stakeholders.
- Exceptional written and verbal communication skills.
- Strong cross-functional influence skills to drive adoption of programs with Sales, Success, and Legal.
- Excellent project management and organizational skills to handle multiple initiatives simultaneously.
- Experience with AI-enabled approaches to content or reference management is considered a plus.
- Experience working in Series A–C companies is preferred.
- Domain knowledge in financial services or wealth management is a plus.
Responsibilities
- Develop and own the customer marketing strategy, goals, and measurement frameworks.
- Build and manage customer advocacy initiatives including referral programs, review campaigns, and customer communities.
- Create a reliable customer proof engine for Sales and Marketing to use throughout the customer journey.
- Manage the formal customer reference program and ensure availability for Sales needs.
- Partner with Customer Success on lifecycle communications, onboarding, and adoption.
- Design and execute upsell/cross-sell campaigns and QBR materials to support account expansion.
- Establish and manage a Customer Advisory Board and user-group programs.
- Manage external vendors, program budgets, and reporting on business impact.
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