Strategic Account Manager

New

IronmarkDigital Marketing

United StatesFull-TimeMiddle

Salary70,000 - 80,000 USD per year

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Job Details

4+ years of client-facing account management, strategy, or client services experience in a digital marketing agency.
Direct experience supporting franchise or another multi-location business model.
Experience managing a large portfolio of client relationships, workstreams, timelines, and stakeholders at the same time.
Working knowledge of paid media, SEO, content, web, analytics, and performance reporting.
Ability to interpret marketing data, identify meaningful trends, and communicate practical recommendations to local business owners.
Strong written, verbal, presentation, and relationship-building skills, including the ability to navigate difficult client conversations professionally.

Serve as the primary day-to-day contact for assigned franchisees, local operators, and participating locations.
Lead recurring location meetings, performance conversations, onboarding sessions, and planning discussions.
Translate each location’s business goals, market conditions, and budget into clear marketing priorities and next steps.
Coordinate integrated programs across paid media, SEO, social media, content, creative, web, analytics, print, and other services.
Monitor location satisfaction, engagement, program adoption, performance trends, and potential risks across the assigned portfolio.
Proactively address concerns and lead difficult location-level conversations with clarity, professionalism, and sound judgment.
Partner with channel specialists to interpret performance and present practical, business-focused recommendations.
Identify opportunities to improve retention, increase service adoption, and expand location participation through relevant Ironmark services.

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