Account Based Marketing Specialist
New
S
SweetRushLearning and Development
United StatesFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 5+ years of experience in B2B Marketing, with at least 2 years focused on ABM or Field Marketing.
- Required Skills
- Data AnalysisHubSpotCRM
Requirements
- 5+ years of experience in B2B Marketing.
- At least 2 years of experience focused on ABM or Field Marketing.
- Proven experience in Account-Based Marketing and/or demand generation.
- Strong understanding of B2B service company marketing strategies and buyer journeys.
- Hands-on experience with CRM platforms (HubSpot preferred).
- Strong analytical skills to interpret campaign data and translate insights into improvements.
- Excellent campaign management and organizational skills.
- Detail-oriented with the ability to manage multiple campaigns simultaneously.
- Collaborative mindset with experience working cross-functionally.
- Familiarity with the Learning & Development (L&D) industry is highly desirable.
Responsibilities
- Develop and execute ABM and demand generation campaigns specifically targeting the L&D industry.
- Partner closely with Sales and Marketing Leadership to identify, prioritize, and refine target accounts and buyer personas.
- Plan and execute multi-channel campaigns across digital platforms and owned assets.
- Design and run synchronized ABM plays across channels with consistent, personalized messaging.
- Measure campaign performance, analyze results, and optimize tactics to improve ROI and conversion rates.
- Collaborate with Sales and Marketing Design teams to develop high-impact campaigns and assets.
- Write tailored communication assets such as emails, brochures, and landing pages.
- Maintain and manage campaign data within CRM systems.
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