Director of Product Marketing
New
H
Help ScoutB2B SaaS
This role is only open to US-based applicants.Full-TimeDirector
Salary$198K - $218K; $198K – $218K • Offers Equity
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Job Details
- Required Skills
- Artificial IntelligencePeople ManagementStrategy
Requirements
- Significant experience in product marketing for a B2B SaaS product or AI platform.
- Proven track record of owning strategy rather than solely executing campaigns.
- Expertise in positioning, messaging, buyer personas/ICP, sales enablement, and product launches.
- Experience managing people, including coaching and developing team members.
- Strong point of view on positioning AI-powered products credibly.
- Direct experience marketing AI features or products is preferred.
- Daily user of AI tools to improve output, speed, and quality.
- Excellent storytelling and writing skills to make complex products feel simple and human.
- Ability to communicate and build relationships across a remote, async environment.
Responsibilities
- Set and execute the quarterly and long-term strategy for product and platform positioning.
- Manage and partner with the Lead Product Marketing Manager, including priority setting and coaching.
- Develop the team's roadmap for headcount and capability over 12-18 months.
- Enable sales, support, and company-wide teams to articulate product value.
- Synthesize competitive research into strategic viewpoints to influence product-led growth and sales.
- Lead end-to-end strategy and narrative for major product launches and release events.
- Represent the company's product story externally via podcasts, guest posts, and social channels.
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