Senior Growth Marketing Specialist
New
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Alfred MusicEdTech Music Publishing
Louisville, Colorado, United StatesFull-TimeSenior
Salary$68,550 - $114,250
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Job Details
- Experience
- 3+ years
- Required Skills
- Project ManagementHTMLCSSGoogle AnalyticsLead GenerationA/B testing
Requirements
- 3+ years of marketing experience in a SaaS environment.
- Proven experience tracking CPL and CAC across various channels.
- Strong history of using enterprise-level email and multichannel service platforms.
- Experience using HTML and CSS for email templates and landing pages.
- Proficiency in building email automations and drip programs.
- Demonstrated experience with email engagement metrics and web analytics tools (e.g., Google Analytics).
- Strong project management and communication skills.
- Demonstrated ability to manage cross-functional commitments and internal stakeholder alignment.
- Understanding of Agile marketing principles or a strong desire to learn.
- Ability to work extended hours and travel up to 15% as necessary.
- Ability to lift and move event materials up to 30–50 lbs.
Responsibilities
- Implement growth strategies and tactics to drive customer acquisition, engagement, conversion, and retention.
- Manage email, in-app, and push campaigns end-to-end, including setup, tracking, and multivariate testing.
- Design and execute multi-channel lead generation campaigns across search, social, and display.
- Own conversion rate optimization for high-traffic landing pages and lead capture forms using A/B testing.
- Partner with marketing, data, and product teams to develop engagement strategies and track KPIs.
- Serve as the day-to-day contact for partner and distributed brand follow-up and contract fulfillment.
- Create marketing content including emails, blogs, gated content, catalogs, and digital advertising.
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