Marketing Lead (Founding Marketing Hire)
New
J
JobgetherDeep-tech
Fully remote working arrangement across the US, Canada, or Europe., CET time-zone overlap is advantageous for collaboration.Full-TimeLead
SalaryPerformance-based variable compensation tied to pipeline and ARR. Equity participation.
Apply NowOpens the employer's application page
Job Details
- Required Skills
- SEOLead Generation
Requirements
- Demonstrated experience building a marketing function from scratch within a startup or scale-up environment.
- Previous experience as a first or early marketing hire, with a track record of personally executing marketing initiatives.
- Hands-on expertise across SEO, paid media including Google Ads, email marketing, and industry events or trade shows.
- Strong understanding of demand generation and inbound marketing, with a focus on qualified pipeline.
- Experience operating effectively with limited resources, evolving priorities, and a high degree of ambiguity.
- Strong commercial mindset and ability to connect marketing activities to measurable business outcomes.
- Experience working closely with sales teams and creating effective marketing-to-sales processes.
- Proven ability to define, track, and communicate performance metrics such as pipeline growth, MQLs, SQLs, and conversion rates.
- Excellent strategic thinking combined with strong execution skills and a willingness to remain hands-on.
Responsibilities
- Build and manage an inbound lead-generation engine from the ground up across SEO, Google Ads, email marketing, industry events, and trade shows.
- Develop and execute marketing strategies designed to generate qualified leads and measurable sales pipeline.
- Personally execute campaigns and tactical marketing activities, maintaining a hands-on approach.
- Work closely with sales to improve lead quality, establish effective lead handoff processes, and align marketing activity with pipeline objectives.
- Develop and present the organization's first marketing budget, including strategic priorities and channel investments.
- Establish foundational marketing processes, systems, reporting, and best practices that can scale.
- Evaluate campaign performance using metrics such as MQLs, SQLs, conversion rates, pipeline contribution, and revenue impact.
- Build marketing programs that effectively communicate complex technical products to industrial and technical audiences.
View Full Description & ApplyYou'll be redirected to the employer's site
