Director, Product Marketing
New
J
JobgetherHealthcare SaaS
Based in United StatesFull-TimeDirector
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Experience
- 8+ years of experience in product marketing, go-to-market strategy, product strategy, B2B marketing, solutions marketing, sales enablement, or a related discipline.
- Required Skills
- Cross-functional Team LeadershipMarket Research
Requirements
- Bachelor’s degree in Marketing, Business Administration, Communications, Healthcare Administration, or a related field.
- 8+ years of experience in product marketing, go-to-market strategy, B2B marketing, sales enablement, or a related discipline.
- 5+ years of experience marketing complex technology, software, data, or professional services offerings.
- 5+ years of experience developing product positioning, messaging, value propositions, launch strategies, or sales enablement content.
- 5+ years of experience applying customer, market, or competitive research to marketing decisions.
- 3+ years of experience leading strategic product launches or cross-functional programs.
- 2+ years of experience managing, coaching, or providing formal leadership to direct reports.
- Experience managing marketing budgets, vendors, and resource planning.
- Exceptional executive communication, writing, storytelling, and stakeholder-influence skills.
- Ability to work remotely and travel approximately twice per year to Atlanta for meetings.
Responsibilities
- Own product marketing strategy, positioning, messaging, value propositions, and go-to-market plans across an assigned portfolio of healthcare SaaS solutions.
- Develop differentiated product narratives, proof points, executive messaging frameworks, and customer-focused stories that communicate business value and competitive differentiation.
- Translate complex technical, clinical, operational, regulatory, and market concepts into clear messaging for business, clinical, operational, and executive audiences.
- Lead cross-functional go-to-market planning for product launches, enhancements, strategic initiatives, and portfolio priorities.
- Direct the development and continuous improvement of sales enablement materials such as battlecards, pitch decks, brochures, sales sheets, and demo scripts.
- Lead market, buyer, customer, competitive, product adoption, and voice-of-customer research to identify trends and marketing priorities.
- Build scalable product marketing processes, templates, governance standards, and operating rhythms to improve cross-functional alignment.
- Manage, coach, and develop 1–2 product marketing associates.
View Full Description & ApplyYou'll be redirected to the employer's site
