Paid Search Strategist

T
TinuitiDigital Marketing
United StatesFull-TimeMiddle
SalaryUSD 90000 - 100000 / year
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Job Details

Experience
5–7 years
Required Skills
Microsoft ExcelGoogle SheetsData analytics

Requirements

  • 5–7 years of experience managing Paid Search/Shopping at scale ($200k+/mo) with end-to-end ownership.
  • Platform fluency in Google Ads, Microsoft Ads, and Merchant Center.
  • Experience with feed management tools such as Feedonomics.
  • Familiarity with competitive and campaign management tools like SA360, Skai, Auction Insights, Adalysis, Adthena, or SpyFu.
  • Strong proficiency in Excel, Google Sheets, PowerPoint, and Google Slides.
  • Advanced analytical skills with experience in experimentation and financial forecasting.
  • Ability to communicate complex data as actionable, senior stakeholder-ready storytelling.
  • Experience coaching juniors or peers in a non-manager capacity.
  • Google Search & Shopping certification (or completion within first 60 days).

Responsibilities

  • Design strategies anchored to client P&L, market dynamics, and the customer journey.
  • Build trusted relationships with client stakeholders and align multi-channel moments to business outcomes.
  • Integrate search and shopping into broader growth plays and communicate in business terms.
  • Apply platform capabilities, feed management, and AI features responsibly to improve outcomes.
  • Use data and platform insights to inform optimization and growth hypotheses.
  • Translate complex datasets into actionable insights and propose statistically sound tests.
  • Maintain high standards for data quality, including tagging, feeds, and tracking.
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USD 90000 - 100000 / year
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