Email Marketing Specialist
New
B
Byte&KiteDigital Marketing
United States, US time zonesFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3+ years
- Required Skills
- A/B testingHubSpot
Requirements
- 3+ years of hands-on email marketing experience
- Experience managing email programmes across multiple campaigns, audiences or client accounts
- Hands-on experience with platforms such as Klaviyo, HubSpot, Braze or similar ESPs
- Strong experience building and optimising automated lifecycle journeys
- Practical understanding of deliverability, including SPF, DKIM, DMARC, sender reputation and troubleshooting
- Experience developing segmentation strategies based on customer behaviour and lifecycle stage
- Strong analytical skills and experience evaluating email performance, conversions and revenue
- Disciplined approach to A/B testing
- Comfortable collaborating with writers, designers and other marketing specialists
Responsibilities
- Build, manage and optimise automated email flows across multiple client accounts
- Own segmentation strategy and maintain healthy, engaged subscriber lists
- Develop campaign calendars aligned with client goals, customer journeys and key business priorities
- Create and manage lifecycle programmes including onboarding, nurture, retention, re-engagement and other triggered communications
- Design and run structured A/B tests across subject lines, content, offers, timing, segmentation and other variables
- Monitor deliverability, including sender reputation, authentication and engagement signals, and troubleshoot issues
- Track email performance and report on conversions and revenue
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